The Extreme artificial-sexualisation of the female body --- an example from the media

HT, Tuesday, 17th October, 2006
Gender Benders
“It is an open cell phone trade secret that the way to a gizmo crazy man’s pocket is through a hot chick”
Anoopam S. Thapa
The way to a man’s pocket is through a sexy babe. Even if you don’t understand advertising, you surely know that it is a girl that tips the scales in favour of a company selling any product by simply holding it and oozing oomph. Pragati Maidan is where the most glamorous live display of this truth takes place with every upscale fair, and the Mobile Asia 2006, which concluded yesterday was no different.
Eye Candies: Besides super sexy mobile phones, it was also raining ultra chic girls at the fair who seemed to have succeeded in their job of drawing crowds to the stalls, like they do at the India International trade fair and the Auto Expo annually. With the stupendous growth of the mobile phone market in India, the exposition attracted big players in the field, including many from the South East Asia. And beauty did help in loosening gizmo crazy men’s purse strings. Rajkishore, a Delhi University student, summed up the male mood at the fair: “I came all the way from the North Campus to look at the phones on the first day. However, there was so much glamour here and the fashion shows were so nice that I visited every single day thereafter.”
Mobile fashion: As cell phones today are not just about staying connected but making a fashion statement also, there was a plethora of fashion shows at the fair featuring models like Noyonika Chatterjee. And not just top phone brands but accessory manufacturers too held such shows throughout the concluding day. “Mobile fashion is the in thing today and we want to lap it by bringing accessories from Korea, Taiwan and Finland,” said Ashok Gupta, director of Molife that deals with mobile phone accessories.
Besides attractive girls, live dance shows too drew in the crowds. With music mobile phones being launched, visitors were invited to dance on the state to the tunes being belted out from the phones. However, their first preference still remained the girls.